Licensing Of IP…. A Smart Way To Boost Your Resources.

Category: Intellectual Property

Date: Feb 27,2018

Posted By: admin

Significance of IP as a use by third party is gaining more prominence in the era of internet, innovations and digital mediums. With intense competition spearheaded to maintain quality trademark licensing is gaining reputation. In trademark licensing, a trademark owner (licensor), grants permission to another (licensee) to use that trademark on mutually agreed terms and conditions.
There are different ways to license a trademark. This includes, franchising, merchandising, brand extension, and co-branding. The benefits that one accrues out of the license agreement include additional revenue stream, territorial expansion, and manufacturing, distributing and marketing benefits. The agreement is governed by certain terms and co....

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